Watch these informative webinars to enhance your admissions outreach and strengthen your recruitment strategy. Each webinar features enrollment professionals currently working at the forefront of the field and focuses on strategies that you can put to use immediately.

Secret Shopping Your Student Inquiry Responses: Results of the 2016 Inquiry Response Studies

December 8, 2016 | Presented by:

  • Suzanne Sharp, Executive Director for Enrollment Management Consulting, Liaison
  • Robert Ruiz, Vice President for Strategic Enrollment, Liaison

Beginning in 2015, we inquired with more than 1,000 colleges and universities of all types and academic disciplines. We analyzed and evaluated the speed, quality and effectiveness of the responses received - and on this webinar, we shared our comprehensive findings based on a year and a half of research and data gathered.


AACP Presents The Enrollment Marketing Platform (EMP): The All-In-One Admissions Tool for Pharmacy Programs

November 10, 2016 | Presented by:

  • Suzanne Sharp, Executive Director for Enrollment Management Consulting, Liaison
  • Jennifer Adams, Senior Advisor of Student Affairs, AACP
  • Katie Owings, Associate Director of Student Affairs, AACP
  • Kelly Skeehan, Assistant Director of Admission, Northeast Ohio Medical University
  • Gregory Hetrick, Director of Student Services, Manchester University
  • Kasey Jones, Student Services Coordinator, Manchester University

Learn more about how Liaison’s Enrollment Marketing Platform (EMP) helps Pharmacy Programs to:

  • Facilitate targeted, engaging enrollment marketing campaigns
  • Automate and track prospective students’ engagement
  • Enable admissions counselors to build more thorough relationships with the best prospective students


The Enrollment Marketing Platform (EMP): The All-In-One Admissions Tool for Physician Assistant Programs

November 1, 2016 | Presented by:

  • Suzanne Sharp, Executive Director for Enrollment Management Consulting, Liaison
  • Danielle DiSilvestro, Director, Applicant & Student Services, PAEA

For 10 years, The Enrollment Marketing Platform (EMP) has been transforming how colleges, universities and programs that use it qualify students and increase yield. Join this free webinar to find out how EMP can enable physician assistant programs to:

  • Build relationships with students through personalized outreach campaigns
  • Understand students better by tracking their engagement
  • Get more well-matched students to enroll


How to Streamline the Graduate Admissions Process

October 13, 2016 | Presented by:

  • Suzanne Sharp, Executive Director for Enrollment Management Consulting, Liaison
  • Robert Ruiz, Vice President for Strategic Enrollment, Liaison
  • Karen Jacobs, Vice President Programs Partnerships, Liaison

Graduate admissions is complex. Information is scattered across spreadsheets and files – and processing of that information increases the manual tasks that cost you time and money.
This webinar covers ways in which you can partner with a third party to run your admissions back office.

You’ll discover:

  • Areas where admissions costs are incurred –– and where you can save
  • How to save time & cost – and free up resources to focus on high-touch admissions.


How to Win the Undergraduate Yield Race through Marketing

September 29, 2016 | Presented by:

  • Suzanne Sharp, Executive Director for Enrollment Management Consulting, Liaison
  • Jason Davis, Creative Director, Liaison

Between 2000 and 2014, undergraduate enrollment in higher education institutions increased 31% and degree attainment surged during that same period. How are you ensuring that your is benefiting from this trend from a yield perspective? On this webinar, see how leading schools are winning the undergrad yield race through marketing.


Designing Effective Drive to Apply Strategies

August 11, 2016 | Presented by:

  • Sandra Mitchell, Director of Traditional Admissions, Milwaukee School of Engineering
  • Suzanne Sharp, Executive Director for Enrollment Management Consulting, Liaison

An effective Drive-to-Apply campaign relies on quality messaging, clear calls to action, highlighted incentives and perfect timing. Our clients have enjoyed year-over-year increases in enrollment after deploying a well-devised Drive-to-Apply campaign. Find out how you can compel your inquiries to take the next step towards enrollment to become well-qualified applicants.


Effectively Engaging and Connecting with Gen Z

July 28, 2016 | Presented by:

  • Kate Dunn, Director, InfoTrends
  • Suzanne Sharp, Executive Director for Enrollment Management Consulting, Liaison

Generation Z students are much different than the millennials that precede them. They are more aware of the world and have learned from the mistakes of their older siblings. They are also much more aggressive in their pursuit of a college education. This webinar will provide strategies and techniques for successfully engaging with - and enrolling - the latest generation of prospective students.


The Future of Viewbooks: In Print, Online, Mobile & Beyond

June 2, 2016 | Presented by:

  • J.R. Rogers, Director of Recruitment, Pacific Union College
  • Suzanne Sharp, Executive Director for Enrollment Management Consulting, Liaison

Witness the innovative approach to admissions recruiting that overcomes the challenges of generic marketing to prospective students—the Future of Viewbooks. Learn how the right tools deliver a personalized outreach strategy and have proven to attract the students most vital to your recruitment strategy.


Move Over Predictive Modeling! Make Room for Behavioral Analytics

May 19, 2016 | Presented by:

  • Suzanne Sharp, Executive Director for Enrollment Management Consulting, Liaison
  • Andrew Mallen, Product Manager - Director, CRM Solutions, Liaison

Many schools have seen the benefits of using predictive models and scoring to target best-fit students. But how does engagement and behavior fit into the mix? Managing outreach with a sophisticated marketing platform that blends behavioral analytics with your predictive scoring will maximize results. Behavior scoring can be used with or without predictive models to re-target engaged students with information relevant to their interest.


5 Reasons Why You Should Consider a Graduate Admissions Management Solution

May 5, 2016 | Presented by:

  • Karen Jacobs, VP Programs Partnerships, Liaison
  • Marian Carter, Assistant Dean of Enrollment Management and Student Services at Samford University

When it comes to graduate admissions, it’s a decentralized world. Yet, a centralized solution is needed for actionable, meaningful data to effectively manage all of your grad programs. On this webinar, we’ll review the 5 attributes needed from a solution to effectively manage your graduate admissions programs.


Digital Print in the Graduate Market

April 28, 2016 | Presented by:

  • Suzanne Sharp, Executive Director for Enrollment Management Consulting, Liaison
  • David Cotter, Assistant Dean, Graduate Affairs, Boston University College of Communication

Digital print is still a vital component in the graduate market. Are your print strategies helping drive your ideal enrollment goals? Learn how effective print strategies inform, engage and convert your graduate prospects and help set your institution and print delivery above the competition.


The Future of Graduate Application Management

March 16, 2016 | Presented by:

  • Karen Jacobs, VP Programs Partnerships, Liaison
  • Dr. Donald Thomason, Dean, College of Graduate Health Sciences, University of Tennessee Health Science Center
  • Tamara Cardin, Academic & Student Affairs Specialist, College of Allied Health Professions, University of Nebraska Medical Center

Graduate admissions is a decentralized world – and tricky to manage. On this Webinar, we’ll review ways to streamline your graduate admissions process to reduce costs, speed up response and decision-making, boost yield - and provide applicants an outstanding admissions experience.